AI 101 for Marketers: Automate with Ai

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AI 101 for Marketers: Automate with Ai

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Dive into the fascinating world of artificial intelligence with our exciting video, AI vs. Machine Learning vs. Generative AI: Simplified!* In this engaging lesson, we demystify these essential concepts without the jargon. Discover how AI acts as the big umbrella, with Machine Learning learning from data, while Generative AI takes creativity to the next level by generating new content.

Through fun visual explanations and real-world examples, you’ll grasp the differences effortlessly. Plus, test your knowledge with an interactive quiz! Whether you're a marketer or just curious about AI, this video is perfect for you.

Curriculum

  • 6 Sections
  • 20 Lessons
  • 6 Quizzes
  • 1h 58m Duration
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What is AI? Demystifying the Basics
3 Lessons1 Quiz
  1. AI vs. Machine Learning vs. Generative AI
  2. Key terms explained: NLP, algorithms, neural networks
  3. How AI is transforming marketing (stats and trends)
  4. AI Basics Quiz
Top AI Tools for Marketers
4 Lessons1 Quiz
  1. Content Creation Tools (ChatGPT, Jasper, Copy.ai)
  2. Visual Design Tools (Canva AI, MidJourney, DALL-E)
  3. SEO & Analytics Tools (SurferSEO, Frase, Google Analytics AI)
  4. Social Media & Ads Tools (AdCreative.ai, Lately.ai, Predis.ai)
  5. AI Tools Quiz
AI Use Cases in Digital Marketing
4 Lessons1 Quiz
  1. Personalized Content at Scale (emails, product descriptions)
  2. AI-Driven Ad Optimization (audience targeting, A/B testing)
  3. Predictive Analytics for Customer Behavior
  4. Chatbots for Lead Generation (ManyChat, Tidio)
  5. Use Cases Quiz
Ethical AI & Compliance
3 Lessons1 Quiz
  1. Data Privacy (GDPR, CCPA) and AI
  2. Avoiding Bias in AI Algorithms
  3. Detecting Deepfakes and Misinformation
  4. Ethics & Compliance Quiz
Building Your AI Marketing Stack
3 Lessons1 Quiz
  1. Auditing Your Current Process
  2. Free vs. Paid Tools: What’s Worth It?
  3. Automate Tasks with Zapier/Make.com
  4. AI Marketing Stack Quiz
Final Project & Certification
3 Lessons1 Quiz
  1. Master Your AI Marketing Plan In Just 1 Week
  2. Master Your Project With AI Step-By-Step
  3. Master Your Project Presentation
  4. Final Quiz (Mixed Topics)
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